Another bright new Boots store

DiVersity has been hard at work alongside the Boots team to launch their brand new flagship store in Bath. We've planned and managed their marketing programme to include everything from press ads to billboard signs and bus livery to radio ads, ensuring that the high profile store was launched with a bang.

On the day we provided entertainment, including a jazz trio and radio prize giveaways.  We also used ad-bikes and look walkers in the city to ensure the people of Bath were made aware of the new location and to drive footfall to the store.