As part of the launch of the new flagship Boots store in Bath, DiVersity helped with the sponsorship of the Bath Christmas lights switch on, which was conducted by Hollywood's own Nicholas Cage! http://news.bbc.co.uk/1/hi/entertainment/8382255.stm
We worked with local agencies to ensure Boots was represented on all of the media, from backdrops to plasma screens to on-line and radio mentions, ensuring the local store got enough bang for their bucks. The evening was a great success and Nicolas was 'The Rock' amongst a 'City of Angels', although the whole evening felt like it was 'Gone in 60 Seconds!'