DiVersity plumbs into trade giants

Nottingham-based marketing agency DiVersity has won a major contract to develop and promote a customer loyalty scheme for Geberit Ltd, which will be the first of its kind in the UK. Geberit UK is part of the Geberit Group, the world leader in the plumbing and drainage industry. The agency will develop the scheme’s identity, strapline and visual executions, including ideas for its launch and post-launch monitoring and management.

DiVersity has also won a further significant contract from builders’ merchant PLC Travis Perkins Group, overseeing the rebranding of one of Travis Perkins’ own-brand ranges for the plumbing trade and end-user clients. As well as defining the brand attributes, DiVersity will be responsible for promoting the brand through packaging, literature and in-store point of sale. Having won the pitch against two major creative agencies, DiVersity’s expertise and commitment have already secured a further two projects with the Travis Perkins Group.

These recent wins push DiVersity’s incremental new business totals over the past month to over £1million."