Showing Regis is a cut above the rest

Nottingham-based marketing agency DiVersity was appointed by Regis International to give its Hair Express stores a sharp new look with a marketing makeover set to turn heads during Autumn and Christmas 06. Regis International, headquartered in Paris, is a division of Regis Corporation, the beauty industry's global leader in salons, hair restoration centres and education.

Drawing on their creative and project management skills, the DiVersity team found it a snip to put together the two seasonal promotional campaigns, which include new look posters and banners designed for the chain’s 85 stores, as well as press adverts and internal staff communications.

Account Director Karen Abbott says: "The promotional campaigns highlighted the expertise of Hair Express in recommending the hottest looks and coolest colours for the Autumn and Christmas seasons. The promotions are really great for customers of all ages with busy lives who want the convenience of a walk-in salon that is modern, trendy and affordable".

Regis International Marketing and Merchandising Director, Paul Taylor says: "Diversity operates an efficient agency, their expertise in multi site retail industry was beneficial to managing the distribution of our POS material and overall this lead to a successful campaign."