Dulux Design Service was a brand extension innovation concept that was incubated and hatched at DiVersity. We handled both the creative development of the brand and marketing strategy, employing our expertise in the development of a launch platform and on-going annual marketing plan.

The plan employed the full mix of marketing communications including advertising, corporate stationery and sales literature through to PR, event management and direct mail. We worked closely with the client and individual franchisee interior designers throughout, supporting them in implementing regional and local marketing activities in the critical first year of trading.