The marketing challenge was to help Travis Perkins increase sales across their chain of 600 branches. The solution we developed was a simple mechanism to prompt customers to make small value purchases of regular low-cost consumable products to grow the average transaction value.

This marketing strategy was delivered through a combination of internal staff coaching and an in-branch customer-facing promotional campaign, featuring new point of sale and visual merchandising. The initial sales growth in trial stores indicated the potential to grow sales and elicited a quick roll-out across the whole chain.