DiVersity has worked with PCL on both key brand and logo development projects, starting with an initial refresh of the main PCL logo. Whilst key considerations required the colourways to remain the same, our challenge was to evolve the design to have a more modern look and feel, increasing its longevity in the marketplace.

Following this successful redesign, we have since developed a number of sub-brands logos. Key to their success has been their ability to stand-out in their own right, but also complement and suite-in with the main parent brand.