Dulux Trade were looking to address the issue of a decreasing amount of school leavers choosing decorating as a career. Our challenge was to create an attention grabbing, engaging and informative direct mail piece which would be used by career advisors to talk through with students, and so needed enough content to guide the audience through the various routes into the trade.

The direct mail piece contained illustrations to help lift the content, and was extremely well received by careers advisors and students alike.