What can you do to tell potential customers on one of the most iconic streets in the nation's capital that they have a bigger and better new Boots store?

Find some really unusual street performers. Get an accapella girl-group to sing songs from the swinging sixties whilst modelling the make-up of the era. Arrange for promotional staff carrying a-boards to hand out special offer leaflets. Develop the leaflets and the offers. And what about branding up water cooler cups for nearby office workers? We're all you need for retail marketing!